Call Tracking allows you to monitor calls from your website and understand precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search effort.
So no longer will you have to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple stations. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their key words, in order to comprehend which keywords provide call conversions. markting call tracking With no visibility of call conversions, it is not really possible to work out if your investment in the key words on your portfolio is delivering value or not. Is just tracking AdWords call conversions ?
Most customers are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business.