Outdoor Digital Signage
Outdoor Digital Signage
There are lots of challenges when implementing outdoor digital signage however despite this more and more digital screens are being built out to take advantage of the higher audience numbers these outside digital advertising screens can generate. While the most obvious challenge for carrying a commercial grade LCD display outside is protecting it from the weather, and in particular rain, the problems associated with the sunlight can be equally as difficult to overcome. Outdoor Screens
The issue with the sunlight and outdoor digital signage is the direct sunlight will often make the screen unreadable. Not only can sunlight cause warmth (you must know what that is like when you try and watch the TV at home during the summertime where quite often you are forced to shut the curtain to watch the screen clearly) but even if there is no warmth in bright sunlight the screen will appear dim and difficult to see. However there are methods to ensure the screen is as easy as you can when taken outside:
Ensuring you have the cleverest type of screen potential will go along way to ensuring the screen is readable. The brightness of LCD screens is measured in nits (aka candela per square metre). The minimum screen brightness for any outside LCD display should be 800 nits however LCD using 1000+ nits are available and must be considered when looking to get into outdoor digital signage. It should also be mentioned that in general commercial screens have higher nit values and are better suited for outdoor signage screens.
Anti-glare technologies Sadly, whichever way you go on that there most likely will be some drop-off in brightness. Direct sunlight can cause more problems than just glare too. Screen burn can develop whether the sun is constantly on it either the outside digital screen should be turned off from the sun or some other remedy to protect against this screen burn should be looked at like cooling the screen itself.
A lot of content that works well in indoor places does not respond well to be taken outside. Use colors and designs that are more notable in outdoor places. There is often a lot of trial and error involved with this but assess what works and what does not and you need to soon develop a flare for designing material that is suitable for outdoor digital signage.